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Advertising Specifications & Recommendations
  • Virtual Job Fair and Virtual Mall ads measure 500 pixels wide by 600 pixels long.
  • You may submit your graphics to us in either .jpg or .gif or .psd (Adobe Photoshop) format.
  • The resolution for your graphics are in 72 dpi (Internet standard for picture resolution). Any pictures with higher resolution will increase the loading time of your ad.
  • Virtual Job Fair ads may be built in either HTML, or displayed in its entirety as an image.
  • With an HTML ad, set all your pictures in the same directory as your HTML prior to submission.
  • We can customize banners/sidebars and special dropdowns.
  • For pricing, see our rate card. (Ratecard)
  • We are happy to build/design ads for clients who are not represented by advertising agencies.

The Pros and Cons of Building Your Ad as an Image:

  • Image ads provide greater flexibility as to how you want your ad to look. An image ad will be more visible, eye-catching and attractive to your audience.
  • You may select any font, as the font style will be embedded in your ad.
  • Search engines are not able to read image ads. However, your jobs will be posted on our job board and will be searchable.
  • Image ads will take longer to display for computers using dial up Internet connections.
  • We can set “Hotspots” (specified areas in a picture that link to a website or email address). See example below:

The Pros and Cons of Building Your Ad in HTML:

  • HTML ads are searchable with search engines (i.e. Google, Yahoo, MSN, etc.). Search engines look for text on a website, making your ad easier to find.
  • HTML ads load more quickly, even for users with dial-up Internet connections.
  • HTML is limited to the following universal fonts:

Times New Roman | Arial | Courier New | Georgia | Verdana. (12 point size example)
These 5 fonts are universal, and all computers running either Windows or Mac OS will have them. Please specify which font or combination of fonts you wish to use in your ad(s).

  • Bright colors may be difficult to read unless we use a dark background for your ad.
  • We can vary the text size in your ad to ranging from 9 points to 24 points while keeping your ad within the 500 X 600 pixel dimensions.
  • Your images or logos within the HTML based ad can link to your website or E-mail address of your choice. (See the Hotspot example above)

Military Connection has an outstanding art department. We will put forth our very best efforts to build an attractive ad addressing your special goals and needs.


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