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Attracting the Internet generation

Business Week

Today's prize recruits are the bright young people who have grown up with new technology, who network and collaborate, and who respond instinctively to the demands of business in the Internet age. Rather than being driven by the prospect of lifetime employment, they crave learning opportunities and an exciting, fast-paced environment.

They are variously referred to as Generation Y or the Net Generation to reflect what makes them really different. Employers are finding that attracting and retaining them can be challenging. They have high expectations for rapid career growth, greater demands for work/life balance, and the need for clear and frequent performance feedback.

Competition is growing fierce. The U.S. Bureau of Labor Statistics has estimated that 300,000 of the new information technology jobs created will go unfilled. In today's war for talent, attracting and keeping members of the Net Generation requires new mindsets and capabilities, and managers need to acquire new skills to keep this generation engaged.

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