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How to build your personal brand online

Robyn Ryan,

Personal branding may not be a term you are familiar with, but you should be. It took me quite a while to consider exactly how I could teach someone else about marketing their personal brand in order to advance their career. The heavy 'corporate brand' advertising or marketing approach would lose people quickly. So I spent over two years working on the process, and the end result is in my newest book, "Soaring on Your Strengths."

Your career identity is not some slick piece of advertising. Brand You is based on the authentic, talented, and genuinely unique and special person you are. It is not phony or conceited, or an exaggeration, nor is it a trick or fleeting fad. The components of Brand You are the essence of you as a person, which include: your work strengths, your image, your passion and your personality traits, along with other people's perceptions of you, applied in a work-environment that enhances your productivity.

I recommend you give yourself a gift if you care about career advancement. No matter at what stage you are in your career - at the beginning, middle, or at a senior level - or if you are changing careers or reinventing yourself - you'll have a game plan for your future. You will know how to self-promote and market yourself successfully to become the very best you can be.

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